Thank you for expressing an interest in learning more about Niche.
What is Niche?
Niche is an upcoming online publication targeting general interest content in the vein of Forbes, HuffPost, and others.
Why “Niche”?
In the Search Engine Optimization (SEO) industry when someone builds a specialized blog site for the purpose of advertising revenue it is called a “niche site”. We thought it would be a cute play on words.
Most SEOs have a niche site; we have niche.site.
Who is behind Niche?
Niche is led by marketers with experience at large online publishers such as Red Ventures, Clearlink, and Leaf Group. Our advisory board is comprised of senior leaders in growth strategies for enterprise corporations.
Who else is involved with Niche?
We have received interest from about 50 writers including individuals who’ve written for HubSpot, The Penny Hoarder, MarketWatch, The Palm Beach Post, as well as marketing content writers, bloggers, and creative writers.
What problem is Niche trying to solve?
Increasingly, enterprise publishers are relying on large scale content strategies using non-expert writers. Eventually we expect these writers to be replaced by software solutions, such as Large Language Models (LLMs) like OpenAI’s ChatGPT and future AI implementations.
We believe the future of human writers developing content for enterprise publishers and other marketing related tasks is in jeopardy.
How will Niche be different?
Niche will use only knowledgeable human writers writing about topics that they are well-versed in. We will use no LLMs, content briefs, or other AI writing assistants.
How will Niche make money?
When we reach 50,000 monthly pageviews we will begin monetization efforts including ads, sponsored content, and link insertions.
Have you done this before?
In 2022 at Clearlink we generated 100 million pageviews and $64 million in advertising revenue through sites like The Penny Hoarder, SafeWise, Business.org, and Move.org.
How will we get to 50,000 monthly page views?
Content quantity. The more writers we have, the more content we will be able to publish. Some content will go viral, while some will receive no traffic at all.
If we assume an average of 10 pageviews per blog per month then we would need 5,000 pieces of content to achieve our monthly traffic goal.
How long will it take?
If we have 50 writers creating an average of 2 articles a week we will have 5,200 content pieces at the end of one year.
How much money will the writers make?
When the site is monetized writers will make 50% of the advertising revenue their content makes.
Where will the other 50% go?
The other 50% will go to operating expenses, advertising expenses, and company profits.
Couldn’t I just make my own blog and keep 100%?
Yes. Niche is designed for people who want to write, but don’t have the time, skill, or interest to develop and design a website and then market it to an audience.
What will you provide for your 50%
- A beautifully designed and professionally developed blogging platform.
- Technical and SEO content best practices to maximize organic traffic.
- Paid social advertising to build an audience and followers.
- Email marketing to further nourish and grow our audience.
- Hassle free monetization layers with transparent revenue sharing.
Why do you need me to write?
Monetization is based on site traffic. The more content we add the more traffic we’ll receive. The faster we achieve our traffic goals, the faster we achieve monetization.
Why don’t you just use ChatGPT instead?
The goal of Niche is not just to monetize. The goal of Niche is to support human writers with expertise and experience to continue to have value in the content marketing industry.
In short, Niche is philosophically opposed to ChatGPT and other LLM and AI writing software.
What level of commitment do you need?
None. Each article a writer contributes brings us closer to our goal of monetization. Whether you have the time and interest to write one blog or 100 blogs your contribution will be greatly appreciated.
What can I write about?
Whatever you have genuine knowledge and experience about. The goal is to prove that human writers creating original, unique, and helpful content still have value in the marketplace.
We do want to avoid particularly controversial content around religious, political, or adult themes. We do not want to scare advertisers like Elon Musk has done at Twitter / X.
Can I promote my other projects?
Yes. If you have knowledge and experience that is helpful. We also want to build writers’ knowledge graphs (Google’s understanding of who an author is) so we’ll be happy to include bios, links, and structured data enhancements to connect the dots.
However, link insertions (backlinks) will not have benefits for other sites until we have established our own authority, which will take several years.
Can I list this on my resume and share with clients?
Yes. Everyone who submits an article may list themselves as ‘Staff Writer’ at Niche on their resume and social media profiles. You may also show prospective clients your portfolio as an example of your writing. Additionally, once we achieve monetization you will be able to show prospective employers and clients that you’ve successfully achieved monetization through your writing.
I’m interested – what are the next steps?
We’re excited that you’re interested in building your Niche.
Please submit our writer intake from and subscribe to our newsletter.
We also encourage you to tell your friends as the more writers we have the faster we hit our monetization goals.
Thank you!